Munib Tahir | Senior Director Global Publisher Sales
Munib leads the existing global publishers sales team, ensuring our publishers maximize their monetization potential and receive top-notch advice & support to achieve their goals. Munib joined Smaato in 2016 in the key roles of Head of Treasury, and later as Chief of Staff to the CEO, where he led strategic projects & initiatives such as establishing Smaato’s presence in China, M&A topics, company financing and assisting the CEO in internal initiatives. Prior to joining Smaato, Munib worked in various sales & finance leadership roles in the consulting & financial services sectors. Munib holds a B.A. Hons. in Business Economics (cum laude) from York University, and is a Chartered Financial Analyst (CFA) level III candidate.
Senior Director – Global HR
Prachi leads our Global HR team by providing meticulous business strategy and implementing people-first culture for Smaato. She believes investing in people, leads to building a strong organization and nurtures a positive employee experience inculcating a diverse and inclusive culture. Prior to joining Smaato Prachi held several positions in various industries & environments in the areas of finance and controlling, she also has vast experience in managing a large employee base and demonstrates best in class strategies in domains like workforce management, financial planning & analysis, compensation & payroll, performance & budget management, strategy and planning. With over 15 years of diverse experience, Prachi heads the HR function in Smaato globally. She holds a Master’s in Business Administration with a specialization in Human Resource Management.
Dennis von Bargen | Head of Group Accounting
Dennis is our Head of Group Accounting. He leads Smaato’s accounting, tax, and treasury departments. As Head of Group Accounting, Dennis provides leadership for Smaato’s finance functions. Dennis oversees Budget and Financial Planning, Business, Procurement Services, Treasury Functions, Taxes, Accounting, Financial Systems and Audit Services. With his hands-on mentality and result oriented approach, Dennis gained efficiencies in our processes, ensured a responsible spending and automatized processes since he joined Smaato in 2019. Before joining Smaato Dennis held several leadership positions in the areas of accounting, tax, and treasury in large multinational corporations. Dennis holds a M.A. in Finance and Accounting from University of Applied Sciences Ludwigshafen am Rhein and a B.A in Business Administration from Hamburg University.
Carrie Pittman | Head of Marketing
Carrie is Smaato’s Head of Marketing, overseeing global marketing initiatives, sales enablement and public relations strategies. Carrie champions a customer-centric approach for deeper insights into our customers’ biggest challenges in order to help them achieve their revenue goals. With over 15 years of experience across the entertainment, technology and games industries, she has promoted product launches at start ups as well as supported larger companies expand their tech offerings. Prior to joining Smaato, Carrie led marketing at digital therapeutics company Canary Health, and held positions on the marketing teams of EA Sports and Disney Online. She holds a B.A. in Communications from the University of Michigan and an M.F.A in Film from Florida State University.
Ajitpal Pannu | Chief Executive Officer
Ajitpal is Smaato’s Chief Executive Officer. He is based out of Smaato’s headquarters in San Francisco and oversees global operations with a focus on mobile-first innovation for publishers.
Ajitpal has nearly twenty years of experience driving digital advertising and ad monetization technologies during both new and high-growth phases. His previous tenure at Smaato as Chief Business Officer brought product, strategy, and sales together in a close-knit structure creating high growth and a market-leading programmatic mobile technology platform.
Before joining Smaato, Ajitpal held leadership roles in sales and product strategy at OpenX, Adify, and DoubleClick.
Phani Bokka | General Manager, APAC
As General Manager, APAC, Phani leads the development and execution of growth strategy and sales for Smaato’s products and business in APAC. He focuses on solving the most pressing challenges at the intersection of product, technology, and strategic value for mobile-first publishers.
A business-minded technologist with more than two decades of experience, Phani has held leadership roles in business innovation, sales and marketing, business operations, product management, technology innovation, and engineering. An accomplished innovator and data scientist, Phani is passionate about harnessing the power of applied data intelligence as a force for better experiences and results.
Prior to joining Smaato, Phani founded a growing software and consulting company with a focus on product engineering, deep learning, business analytics, and data visualization. Before starting his data consulting business, Phani spent years working for various big five consulting companies as a sought-after senior executive. He successfully led large-scale execution of technology programs that drove quantum cost optimization while modernizing the technology landscape for a number of Fortune 500 clients from New York to London to Mumbai.
Phani holds a Master’s of Science degree in Applied Mathematics and Computer Science.
Umair Malik | Head of Programmatic Strategy
As Head of Programmatic Strategy, Umair is focused on identifying and executing new optimization opportunities. Umair has worked in the ad tech industry since 2010 during which he has developed a deep understanding of the programmatic landscape. Prior to joining Smaato, Umair worked at IDG where he increased revenues by applying optimization techniques to improve the CPM of their inventory. He also previously worked at LiftDNA (since acquired by OpenX), where he participated in the creation of header bidding technology and built optimization methods that resulted in publisher revenue increases of 20-70%.
Since joining Smaato in 2014, Umair has played a key role in the continued evolution of Smaato’s global business, contributing to all regions and channels of revenue. His instincts and experience in programmatic strategy and optimization have resulted in consistent revenue growth.
Umair holds a Bachelor of Science in Marketing from the West Chester University of Pennsylvania.