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Mobile Programmatic Perspectives #1
What would an "integrated" mobile advertising platform look like? The first video in Smaato's Mobile Programmatic Perspectives video series takes a close look. Garrett McGrath, Smaato's VP of Product Strategy, explains how Dynamic Demand, a mediated auction solution, works to provide higher eCPMs for mobile publishers and app developers around the world.
Episode 6 – Busting the Myths of OTT Advertising
In-App Advertising and Children: A Webinar on Privacy and Compliance
Episode 5 – Ad Tech in EMEA/US Versus APAC