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Smaato Appoints Former Chief Business Officer Ajitpal Pannu as CEO

Published on February 3rd, 2020

Company Plans Rapid Expansion Across Key Mobile Advertising Markets San Francisco – February 3, 2020 – Smaato, the global in-app advertising platform, today announced that Ajitpal Pannu has been named the company’s Chief Executive Officer. Ajitpal previously served as the Chief Business Officer before leaving the company in 2017. The…

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Smaato and Liftoff Reveal the Most Engaging In-App Ad Formats

Published on May 21st, 2019

Digital Ad Pricing and Performance Data Shows Varied Performance Across Price Points San Francisco – May 21, 2019 – Smaato, the global in-app advertising platform, in partnership with Liftoff, a performance-based mobile app marketing and retargeting platform, today published a new study on in-app ad pricing and performance. Buyers can…

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Smaato Assists IAB to Create the Global In-App GDPR Transparency & Consent Solution for the Mobile Advertising Industry

Published on May 10th, 2018

SAN FRANCISCO, May 10, 2018 (GLOBE NEWSWIRE) — Smaato, the leading global real-time advertising platform for mobile publishers and app developers, has announced in parallel with the Interactive Advertising Bureau (IAB) Tech Lab the release of an in-app consent solution to meet the requirements of the General Data Protection Regulation…

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