Smaato, the global in-app advertising platform, today announced that Ajitpal Pannu has been named the company’s Chief Executive Officer. Ajitpal previously served as the Chief Business Officer before leaving the company in 2017.
Smaato, the global in-app advertising platform, in partnership with Liftoff, a performance-based mobile app marketing and retargeting platform, today published a new study on in-app ad pricing and performance.
Smaato and the IAB Tech Lab, as well as other leading advertising experts, pushed to adopt this approach for the in-app ecosystem.