An Advertiser’s Guide to Leveling Up In-App Campaigns
The average smartphone user spends nearly one hour per day playing mobile games. That means over 25% of consumers’ total mobile time goes to mobile games — compared to just 7% of total mobile ad spending! This gap between consumer engagement and ad spending represents a huge opportunity for brands to get noticed in mobile games, and advertisers can no longer underestimate the power and importance of this engrossing medium.
The Mobile Games Playbook delivers actionable insights on the four features that make mobile games so attractive for advertising: