We analyzed the effects of the latest regulations on the in-app environment, and the impact they will have across the programmatic advertising ecosystem.
This includes the recent updates to both the Google Play Store and Apple’s App Store, as well as the different options for serving ads in apps, including the implications that these changes will have on publishers and in-app advertisers. Finally, we provide an overview of the upcoming regulations that will go into effect in 2020. Download our eBook now to discover how these changes might affect your business.
Learn more about the recent changes in app store requirementsIncluding the changes needed in content, regulation changes, and updates to the in-app ad policies.
Discover the three different options for serving ads if your app is used by childrenSuch as 100% child-only ads, age-specific ads, and changing your target audience to ensure that ads are not seen by children.
Determine the age-suitability of the creatives provided by advertisers, as well as how creatives are classified in the bid responseIncluding the QAG Media Rating which is transmitted along with the creative in the bid response.
Identify the upcoming regulation changes expected for 2020This includes the CCPA, the upcoming changes to COPPA, and GDPR TCF v 2.0 expected at the beginning of 2020.