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In-App Advertising and Children: An eBook on Privacy and Compliance

This eBook provides an overview of how to maintain in-app compliance when it comes to advertising and children.

Get the Latest Insights on In-App Advertising Privacy Regulations

We analyzed the effects of the latest regulations on the in-app environment, and the impact they will have across the programmatic advertising ecosystem.

This includes the recent updates to both the Google Play Store and Apple’s App Store, as well as the different options for serving ads in apps, including the implications that these changes will have on publishers and in-app advertisers. Finally, we provide an overview of the upcoming regulations that will go into effect in 2020. Download our eBook now to discover how these changes might affect your business.

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Four Reasons to Download the eBook on In-App Advertising and Children

Learn more about the recent changes in app store requirements

Including the changes needed in content, regulation changes, and updates to the in-app ad policies.

Discover the three different options for serving ads if your app is used by children

Such as 100% child-only ads, age-specific ads, and changing your target audience to ensure that ads are not seen by children.

Determine the age-suitability of the creatives provided by advertisers, as well as how creatives are classified in the bid response

Including the QAG Media Rating which is transmitted along with the creative in the bid response.

Identify the upcoming regulation changes expected for 2020

This includes the CCPA, the upcoming changes to COPPA, and GDPR TCF v 2.0 expected at the beginning of 2020.
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