限投广告内容指南 Restricted Ad Content Guidelines

本限投广告内容指南须与需求政策第3条搭配阅读使用，且仅供参考。以下所列举的限投广告内容示例并非详尽无遗。

The following Restricted Ad Content Guidelines are for reference only and should be read in conjunction with Section 3 of the Demand Policies. All examples contained herein are non-exhaustive.

与以下行业或产品相关的广告（非详尽列举）受到内容限制：

Ads related to the following industries or products (non-exhaustive) are subject to content restrictions:

1. 酒类或含酒精饮品

Alcohol or liquor

2. 以投资或产生收益等回报为目的的商品或服务

Goods or services with an expectation of return on investment

3. 金融服务，如：

Financial services, for example:

• 保险；
  Insurance;
• 股票；
  Stocks;
• 证券；
  Securities;
• 债券；
  Bonds;
• 基金；
  Funds;
• 第三方支付服务；
  Third-party payment services;
• 贷款；
  Loans;
• 征信业务；及
  Credit businesses; and
• 其他金融工具或投资工具。
  Other financial instruments or investment vehicles.

4. 保健食品/用品

Dietary supplements

5. 婴儿乳制品、饮料或其他婴儿食品

Infant dairy products, beverages, or other infant food

6. 护肤美妆

Skin care and cosmetics

7. 教育培训，如海外留学咨询，社会教育等；涉及未成年人的教育培训服务可能会受到更为严格的限制

Education and training, for example consulting for studying abroad, social education, etc.; education and training services for minors may be subject to stricter restrictions

8. 网络游戏，尤其是面向未成年玩家的网络游戏

Online gaming, especially for minor players

9. 农药、兽药、饲料和饲料添加剂、农作物种子、林木种子、草种子、种畜禽、水产苗种和种养殖广告

Pesticides, veterinary drugs, feed and feed additives, crop seeds, forest tree seeds, grass seeds, breeding livestock and poultry, aquatic seedlings and breeding

10. 房地产广告

Real estate advertising

11. 医疗、药品或医疗器械广告

Medical services, drugs, or medical equipment

12. 新闻出版类广告

News publishing

13. 经政府批准、授权的彩票

Government authorized lotteries

14. 政治活动、竞选等相关内容

Political campaigning content

15. 适用法律法规要求的其他任何限投内容

Any other items required by applicable laws and regulations